Privacy policy

Data protection is a priority to us. This privacy policy provides information on how we will process your personal data in connection with the use of this website and the services provided through it.

Controller and data protection officer

Purposes and legal basis for the processing of personal data

Which personal data is processed?

Duration of storage of your personal data

Editorial newsletters (e.g. by email) and email performance measurement

Recipients of data

Your rights

Can the processing of personal data or this privacy policy change?

Cookie policy

How are cookies used?

Cookies from third-party providers (e.g. tracking, targeting and retargeting)

What options do you have with regard to cookies and on what legal basis are cookies used?

Controller and data protection officer

Mesago Messe Frankfurt GmbH (‘Mesago’), Rotebühlstr. 83 – 85, 70178 Stuttgart, Germany, email: info@mesago.com (hereinafter also referred to as ‘we’) is the controller responsible for processing personal data in connection with this website and the services provided through it within the meaning of the EU General Data Protection Regulation (GDPR). If you have any questions or comments relating to data protection, please contact the data protection officer of Mesago Messe Frankfurt GmbH (address: see above, email: privacy@mesago.com).

Purposes and legal basis for the processing of personal data

As part of the range of services we offer, we process personal data concerning you in order to provide customer-oriented services. Wherever possible, we will give you the opportunity to decide freely which data you wish to share with us.

We will process your data for the purposes described below on the legal basis indicated in each case:

We require your consent for certain processing purposes and we will request this from you separately at the relevant points. In these cases, our legal basis for processing your data is Article 6(1)(a) GDPR. For instance, this is the case when we carry out direct advertising by phone or email. Additionally, you can sign up to receive further editorial newsletters, such as by email, as part of some of our services. For more information, including on your right to withdraw your consent, see the section Editorial newsletters (e.g. by email) and email performance measurement.

Our website uses products from other providers, which use technology such as cookies for the purposes of analytics, statistical analysis, targeting and retargeting in order to show you advertisements, for example. This also takes place on the basis of your consent. For information on the processing of data using such cookie-based technology, the processing tools used and your rights to block the use of these technical processing methods, see the Cookie policy section.

You may withdraw your consent at any time with future effect. For more information, see the section Your rights and the following sections, which describe processing methods that require your consent (e.g. under Editorial newsletters (e.g. by email) and email performance measurement or Cookie policy).

If a contract is concluded between us, we will process your data in order to perform the contract on the basis of Article 6(1)(b) GDPR. This is necessary for the following purposes in particular:

• Purchasing of products or services for which a contractual relationship is established with you
• Registration for events (online/offline), e.g. public or private trade fairs or events. In this case, we will process your personal data in order to help participants to plan, sign up for, participate in and follow up on an event and to provide them with all necessary and useful information.
• Registration on portals and use of information services, e.g. to provide specialist information with which you can learn more about the products and services on offer in each sector or provide more information about your own products and services
• Personalisation of our website in order to provide you with an excellent user experience when you use our portals:

If you have registered for one of our services or offers and acknowledged our General Terms of Use for Registered Users, we will process your personal data in order to provide you with an excellent user experience in the media landscape of Mesago tailored to your personal requirements and interests, and provide you with tailored offers which are consistent with your information and communication requirements. We strive to provide a customised experience using the media landscape of Mesago in which the content is personalised for the user; this is also one of our contractual obligations towards you.

• Provision of specific services such as advice on the development and execution of advertising campaigns and advice on how to optimise the success of your advertisements, as well as the enrichment of your customer master data, market research, advice on and the execution of events for customers or employees, agency services and communication services.
• Provision of the service in order to enable you to carry out your own advertising on our communication channels, e.g. in our printed products, on our online portals, in our newsletters or as a partner in connection with exhibitions or other events.
• Provision of user-generated content, e.g. by posting comments on articles available on the portals or composing bylined articles on the basis of our General Terms of Use for Registered Users or separate author agreements.
• Processing and billing if you use one of our premium services.

In cases other than those listed above, the processing is based on the need to protect our legitimate interests pursuant to Article 6(1)(f) GDPR, especially to provide customer-oriented services and advertise identical and similar products from our range. In these cases, data is processed for the following purposes:

• To advertise products and services and to provide users and customers with information more effectively based on their interests and requirements.
• To tailor our website to the needs of users.
• To assess the success of our advertising.
• Market research, e.g. in the form of online surveys.
• To attract new customers.
• To get in touch in order to promote events.
• To send email advertisements promoting similar goods or services if we have received your email address from you through the sale of goods or services (see Section 7(3) of the German Act Against Unfair Competition (UWG)).

If the processing is based on our legitimate interests, you have a right to object (see Your rights below).

We are required by mandatory statutory regulations to collect and process certain data. In this case, the processing is based on Article 6(1)(c) GDPR. This is the case, for example, if we are required by law to disclose data to law enforcement agencies or if we are required by statutory regulations, such as those of commercial or tax law, to retain data for a specific period of time.

Which personal data is processed?

We process the data that we require for the purposes described in this privacy policy. If you are a registered user, we process your name, your function and position in the company, your job title, your field of activity, the sector in which your company operates and the markets in which your company is or would like to be active. We also process your address and the contact information, which we may also use to contact you electronically. If you are already a customer, we store all of the financial data we need to bill you for our services, potentially including your bank details, your rates with us and tax-related data.

If you write articles for us as an author (e.g. as a contributing user in accordance with section 5.2 of our General Terms of Use for Registered Users), we process your articles, authorship and information and communication with you relating to the performance of the contract. Additionally, under copyright law, we are obliged to publish your name as the author unless you expressly waive your right to be named as the author. This applies to all types of use and media on which the article is published as described in section 5.3.6 of the General Terms of Use for Registered Users.

In order to optimise our products and services, we may also store data that, for instance, is publicly available online from your company, or check that your data is up to date by comparing it against data from suitable freely available databases. This is predominantly done using automated technical processes based on crawling technology.

We also collect data relating to your interests, which we derive from your enquiries and use of our online portals, since we strive to only make you offers that are consistent with your preferences and interests. Where we use technical means to do this, e.g. based on cookie technology, you can find more information and details on your rights in this regard under Cookie policy.

For the purposes of measuring the success of our editorial newsletters (see Editorial newsletters (e.g. by email) and email performance measurement), we process information on which messages and offers you open and click on. This is also part of the contractual services we provide you, e.g. on the basis of our General Terms of Use for Registered Users.

Some data is also transferred automatically. For example, your computer automatically sends us information such as your IP address, browser type and the dates and times of your visits when you use our online portals. We require this data in order to optimise how our website is displayed by your hardware.

Duration of storage of your personal data

We will store your data for as long as is necessary to provide our services and/or execute the contract with you or for as long as we have a legitimate interest in continuing to store the data.

Where we process data on the basis of your consent or one of our legitimate interests and receive your withdrawal of consent or objection, the data in question will no longer be processed for the related purpose and will be erased unless exceptions are provided for by law. This notwithstanding, any data to which retention obligations apply under commercial or tax law will be erased when the statutory deadlines expire.

Finally, the duration of storage is also determined by the statutory limitation periods which, for example, can be up to 30 years under Section 195 et seq. of the German Commercial Code (BGB), although the regular limitation period is three years.

Under certain circumstances, it will be necessary to store your data for even longer if, for example, a ban is imposed on the deletion of the data for the duration of official or judicial proceedings.

For more information on the duration of storage of the cookies we use, see the section Cookie policy.

Editorial newsletters (e.g. by email) and email performance measurement

Users of our website can subscribe to free editorial newsletters. The data you are prompted to provide during the registration process is transferred to us:

1. First name and surname
2. Company name
3. Business email address
4. Job title
5. Field of activity
6. Department
7. Career stage
8. Main sector and sub-sector
9. Company size
10. Interests, if applicable

Additionally, the following (usually technical) data is collected when you log in:

1. IP address of the computer accessing the website
2. Date and time of registration

Your consent to the processing of the data will be requested as part of the registration process and you will be referred to this privacy policy. For the exact wording of the declaration of consent and more information on your consent, click here.

After a user registers, the legal basis for the processing of data is the performance of the contract in accordance with Article 6(1)(b) GDPR, or the user’s consent (Article 6(1)(a) GDPR). The same applies to sending the editorial newsletters; an additional legal basis is provided here by Section 7(2) no. 3 UWG.

We collect your email address in order to send you the newsletter. We collect other personal data as part of the registration process in order to prevent misuse of the services or of the email address you use.

The data is erased as soon as it is no longer necessary for the purpose for which it was collected, or if you withdraw your consent. As such, we will store your email address for as long as you remain subscribed to editorial newsletters.

Right to unsubscribe from the newsletter

You can unsubscribe from editorial newsletters and withdraw the consent you have granted in this context at any time. For this purpose, every editorial newsletter contains a link which you can click in order to unsubscribe. Alternatively, you can unsubscribe via the email address info@mesago.com or you can change your account settings (e.g. under ‘My Account’) in order to opt out of receiving individual newsletters, provided that this option is available on the portal for which you have registered and from which you receive editorial newsletters by email. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

We measure the performance of our editorial newsletters by analysing how many of the emails are opened and analysing clicks within them. We use this technology to determine the level of interest in certain subjects and gauge the effectiveness of our communication measures. We use the success measurement data analysed to fulfil our contractual duty to provide you with a personalised user experience in our media landscape on the basis of the contract you enter into with us when you register for our services (see Purposes and legal bases). The legal basis for this is provided by point (b) of Article 6(1) GDPR. Where the analysis is not for the performance of the contract, the legal basis is our legitimate interest in evaluation in accordance with point (f) of Article 6(1) GDPR.

Right to object to performance measurement
When you exercise your right to withdraw your consent to receiving editorial newsletters (see above), you can at the same time object to the processing of your data for the purposes of performance measurement. Furthermore, you can terminate the contract on which your registration for our services is based or, if you are a consumer, withdraw from it within 14 days of formation of the contract (for more details, see the terms of use of the service in question). In the event of termination or withdrawal by a consumer, we will delete your user account and all of your data, excluding any data that is subject to a statutory retention obligation, and discontinue success measurement at the same time.

Recipients of data

Mesago Network

Within the Mesago Network [including the partners of Mesago and their affiliates within the meaning of Section 15 et seq. AktG], the data is processed centrally by the Mesago and used for the purposes described under Purposes and legal bases under the shared responsibility of the companies involved. A list of the companies in the Mesago Network is available here. They are subject to additional contractual obligations under a separate data protection agreement whereby they are joint controllers (Article 26 GDPR) and their processing of your data is limited to the purposes described in this privacy policy. If you wish to exercise your rights as described under ‘Exercising your rights’, please address your declaration to Mesago Messe Frankfurt GmbH using the contact information provided under ‘Our contact information’. However, you are also free to exercise your rights against any other company of the Mesago Network [or the involved partners and their affiliates within the meaning of Section 15 et seq. AktG].

Processing

In some cases, we rely on service providers to process personal data on our behalf. By means of a data processing agreement, we have bound these service providers to us such that they may only process the data for our business purposes and in line with our instructions. First and foremost, the service providers include technical service providers (including affiliates) which maintain, host and support our IT infrastructure, including this website, and service providers which send emails, carry out lead campaigns and perform other marketing activities.

Tracking and other cookie technology service providers

Tracking and other cookie-based technical procedures in place on our website are performed by third parties and data is transferred to these third parties in this context. For information on the cookie methods used and the corresponding third-party providers that provide the technical tools, see the section Cookie policy.

Disclosure of your data to third parties

With your consent, we also share your data with customers whose services you have accessed on one of our online portals (e.g. the white paper of a certain manufacturer). When you access the service, we will notify you of the company in question and, when downloading, you can decide whether or not you wish to consent to the use of your data by that company and download that third-party service. These companies are themselves controllers within the meaning of the data protection legislation. This sharing of data is only for the purposes of advertising, market research and opinion surveys.

Articles and other published information about the authors can be accessed by registered users all over the world. When articles are published on digital media, they can be found using search engines and linked with other information, which may facilitate the creation of personality profiles in relation to the authors. If you consent to being published, the content can ‘multiply’ as the original publication is shared; we have no influence over sharing by users and the content may be used for purposes over which we have no control.

Data transfers to third countries

As a rule, we do not transfer your data to other countries, third countries (i.e. countries that are not members of the European Union or the European Economic Area) or international organisations. However, in exceptional cases, data may be transferred to third countries if this is necessary for the performance of services for you, required by law or you have consented to it. Some of the service providers that process personal data for us are situated in third countries that do not offer the same level of protection for your personal data as in the EU, whether due to a lack of laws, a lack of rights or a lack of regulation in those countries. Some recipients, especially the providers of social media channels or registered users who process your data, are also situated in such third countries. Personal data is only transferred to such third countries outside of the EU if the European Commission has decided that there is an adequate level of protection for personal data (Article 45(3) GDPR; see here) or if safeguards as described in Article 46 GDPR have been provided for, especially standard data protection clauses adopted by the European Commission in accordance with point (c) of Article 46(2) GDPR (see here). You can request a copy of these (e.g. by email) – see Controller and data protection officer above for contact information.

Additionally, information on any transfer of your data to third countries is available in the privacy policies of the recipients that transfer data to third countries. You can find details in the sections of this privacy policy in which we describe the services where such transfers to third countries are relevant, especially regarding our cookie-based processing in the section Cookie policy.

Your rights

Where the statutory criteria have been met, you have the following rights under Articles 12 to 21 GDPR as a data subject:

Information:	You have the right to request information about the data concerning you we have stored as well as the scope of our processing and transfer of the data, and to a copy of the personal data concerning you which we have stored.
Rectification:	You have the right to request the immediate rectification of stored personal data concerning you if the data is incomplete or inaccurate.
Erasure:	You have the right to request the immediate erasure of stored personal data concerning you if the statutory criteria have been met. In particular, this is the case when Your personal data is no longer required for the purposes for which it was collected; Your consent was the only legal basis for the processing and you have withdrawn it; You have objected to processing on the basis of legitimate interests (Article 6(1)(f) GDPR) for personal reasons and we are unable to prove that there are overriding legitimate reasons to process the data; Your personal data has been processed unlawfully; Your personal data must be erased in order to comply with statutory requirements. If we have shared your data with third parties, we shall notify them of the erasure where we are required to do so by law. Please take note of the limitations of your right to erasure. For example, we are not able to erase data that we are required to continue storing due to statutory retention periods. Furthermore, your right to erasure does not apply to data that we require for the establishment, exercise or defence of legal claims.
Restriction of processing:	You have the right to demand the restriction of processing if one of the following criteria has been met: You contest the accuracy of the personal data and we need to verify the accuracy of the personal data. The processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead. We no longer need your personal data for the purposes of the processing, but you need the data for the establishment, exercise or defence of legal claims. You have objected to the processing pending verification of whether our legitimate grounds override yours. If processing has been restricted, the data will, with the exception of storage, be blocked centrally and only processed with your consent or for the purposes of establishing, exercising or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the EU or an EU Member State.
Data portability:	If we process your personal data which you have provided to us on the basis of your consent or a contract with you (including your employment contract) automatically, you have the right to receive the data in a structured, commonly used and machine-readable format and to transmit this data to another controller without hindrance from us. You also have the right to have the personal data transferred directly from us to another controller, where technically feasible.
Objection:	If we process your personal data on the basis of a legitimate interest or in the public interest, you have the right to object to the processing of your data for personal reasons. Furthermore, you have an unrestricted right to object if we process your data for our direct marketing. Please take note of our separate notice under ‘Your right to object’ below.
Withdrawal of consent:	If you have consented to the processing of your personal data, you may withdraw this consent at any time. Please note that the withdrawal is only effective going forward. It does not affect processing which took place before your withdrawal of consent. You can find information on how specifically to withdraw your consent at the points on our website where your consent is requested and in the following sections of this privacy policy: -          Editorial newsletters (e.g. by email) and email performance measurement -          Cookie policy
Complaint:	You also have the right to lodge a complaint with a supervisory authority in accordance with Article 77 GDPR and Section 19 of the German Federal Data Protection Act (BDSG) if you consider that the processing of your personal data is unlawful. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.

Your right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR; this also applies to profiling based on these provisions.

We will no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is for the purposes of establishing, exercising or defending legal claims.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Where you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

In the context of the use of information society services, and Directive 2002/58/EC notwithstanding, you may exercise your right to object by automated means using technical specifications.

You can contact the joint controllers in order to exercise your rights. The contact information is available under ‘Controller and data protection officer’ and by email from privacy@mesago.com.

Can the processing of personal data or this privacy policy change?

Due to factors such as the data protection regulations, we monitor the use of personal data continuously and make changes where necessary. Please read our privacy policy at regular intervals as it provides up-to-date information on how we handle personal data. We shall announce any changes here and in your user account. We shall also notify you separately by email of any contractual changes which, for example, affect the processing of your data for the purposes of performing a contract or personalising our website.

Cookie policy

Cookies are files which are stored on your computer when you visit this website and which your browser ‘remembers’. A cookie is stored by your web browser and enables the website or a third-party provider to recognise you and optimise the website for you when you next visit. Cookies and tracking pixels enable us to provide you with our services more effectively and efficiently and optimise your experience on our website.

Tracking pixels are small graphics which are connected to our servers and enable us to track your use of our website and its features. We also use tracking pixels or GIF files to support online advertising and, where necessary, to measure the distribution of advertising media for the German Audit Bureau of Circulation (IVW). This enables us to analyse the number of visitors to our website and which advertisements they clicked on. The information collected using cookies or GIF files does not contain your name, address, phone number or email address.

You can set your browser to block cookies so that, for example, only the website that installed them can read them. When you next visit this website, your browser will send the cookie to the server in order to, for instance, show you new articles relating to your interests.

How are cookies used?

When you visit and use our website, we install a series of our own cookies in your browser. Our own cookies help us to identify returning visitors, the type of content and websites accessed by a user of our website, the length of time spent by each user on every part of our website, and the specific features used by users. Our website uses both session cookies and persistent cookies, as well as various types of cookies which relate to the operation of the website:

• Essential cookies. These are necessary for the operation of the website. We use essential cookies to authenticate users, prevent the fraudulent use of user accounts and provide the features of our website.
• Analysis/performance cookies. These enable us to record the number of visitors and assess what users do on the website. This enables us to improve the functionality of the website.
• Functional cookies. These are used to recognise you when you visit the website again. This enables us to tailor our content to you, greet you by name and save your settings (e.g. your chosen language and region).
• Targeting cookies. These record the websites you have visited and the links you have clicked. We use this information to tailor the website to your interests more effectively. We also share the information with third-party providers for this purpose.

Cookies from third-party providers (e.g. tracking, targeting and retargeting)

In addition to our own cookies, we use cookies from various third-party providers in order to generate statistics relating to the use of the website and refine our marketing activities.

• Tracking cookies. These enable us to track your actions on the website and associate the information with other data in order to better understand behavioural patterns.
• Optimisation cookies. These enable us to track user conversion from various marketing channels in real time in order to evaluate their effectiveness.
• Partner cookies. These provide our partners with conversion statistics so they can optimise their marketing initiatives.

For information on the specific third-party applications which operate on the basis of cookies, see the detailed cookie policy table further below in this section.

What options do you have with regard to cookies and on what legal basis are cookies used?

Whenever you visit our website, you can use the cookie consent tool that is displayed to actively consent to the use of cookies that are not technically necessary to the functionality of our website (analysis/performance cookies, targeting cookies, normally all third-party cookies). Additionally, when you register for services we provide, you can use the cookie consent tool also displayed in this case to consent to the use of cookies. In this case, the cookie consent tool will not be shown again when you visit the website on which you are a registered user. Cookies that are not necessary to the functionality of our website will not be installed before you provide your consent. You can find information on your right to withdraw your consent to the use of cookies and cookie-based processing in the following sections, which describe the individual services that are based on cookies or other identifiers (especially reach measurement, targeting and retargeting).

The legal basis for this cookie-based processing with your consent is provided by Article 6(1)(a) GDPR in conjunction with Section 12(1) of the German Telemedia Act (TMG) in conjunction with Article 5(3) of the ePrivacy Directive, otherwise Article 6(1)(f) GDPR (our legitimate interest in the purposes listed in the cookie policy table).

If you wish to erase cookies yourself or have your browser erase or block cookies, please visit the support page for your web browser and change its settings accordingly.

Cookie name	INFINITYWATCHER
Provider	Vogel Communications Group GmbH & Co. KG
Provider address	Max-Planck-Straße 7/9 97082 Würzburg
Storage period	1 day
What is done?	Randomly generated hash stored as visitor ID
Why it is done?	Visitor recognition session cookie for crucial technical functionalities such as status of registration, form security, last URL, etc.
When is the cookie placed?	Automatically when visiting the site
Third party data access?	no
Is data transmitted to non-EU countries?	no
Opt-out link	Not necessary

Cookie name	INFINITYCOM
Provider	Vogel Communications Group GmbH & Co. KG
Provider address	Max-Planck-Straße 7/9 97082 Würzburg
Storage period	1 year
What is done?	Encrypted data user recognition in the forum
Why it is done?	Cross-login for the forum software, i.e. you log in to one of our portals and the forum software simultaneously.
When is the cookie placed?	After login
Third party data access?	no
Is data transmitted to non-EU countries?	no
Opt-out link	Not necessary

Cookie name	cookieconsent_status
Provider	Vogel Communications Group GmbH & Co. KG
Provider address	Max-Planck-Straße 7/9 97082 Würzburg
Storage period	1 year
What is done?	Result of interaction regarding Cookie Content Banner is stored
Why it is done?	Should the cookie banner be displayed or not
When is the cookie placed?	Automatically when visiting the site
Third party data access?	no
Is data transmitted to non-EU countries?	no
Opt-out link	Not necessary

Cookie name	permanentdata
Provider	Vogel Communications Group GmbH & Co. KG
Provider address	Max-Planck-Straße 7/9 97082 Würzburg
Storage period	1 year
What is done?	Encrypted user data for recognition
Why it is done?	You opted into automatic system login.
When is the cookie placed?	After login
Third party data access?	no
Is data transmitted to non-EU countries?	no
Opt-out link	Not necessary

Cookie name	Firewall Cookie (random name)
Provider	Vogel Communications Group GmbH & Co. KG
Provider address	Max-Planck-Straße 7/9 97082 Würzburg
Storage period	Session
What is done?	Encrypted storage of path through the infrastructure.
Why it is done?	Firewall always uses the same path through the infrastructure for you.
When is the cookie placed?	Automatically when visiting the site
Third party data access?	no
Is data transmitted to non-EU countries?	no
Opt-out link	Not necessary

Application	Google reCaptcha
Provider	Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Storage period	90 days
What is done?	Google reCAPTCHA is integrated as a service for forms on our website, primarily to prevent machine and automated systems to fill in and transmit forms. Prior to submitting the form, interaction from you is required, where you are prompted to actively enter text or select images. The service includes transmission of the IP address and possibly other data required by Google for the service reCAPTCHA to Google.
Why it is done?	Purpose of this service is to ensure sufficient data security when transmitting forms. Above all, this is used to differentiate whether the input is made by a human being or maliciously by machine and automated processing.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.google.com/intl/de/policies/privacy/
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://www.google.com/intl/de/policies/privacy/
To which countries will data be transmitted?	USA (if necessary to Google LLC)
Certification in accordance with EU-US-Privacy Shield or similar	Google LLC: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active
Protection through additional data protection agreements	No
Opt-out link	Not necessary

Third-party cookies subject to consent via Cookie Consent

Application	IVW range measurement
Provider	INFOnline GmbH, Bühlerstraße 9, 53119 Bonn, Germany
Storage period	Shortened IP address: max. 60 D, usage data in connection with the unique identifier max. 6 months
What is done?	Our website uses the measuring method ("SZMnG") of INFOnline GmbH (https://www.INFOnline.de to determine statistical parameters regarding the use of our offers. The aim of the usage measurement is to determine the number of visits to our website, the number of website visitors and their surfing behavior statistically - on the basis of a uniform standard procedure - and thus to obtain numbers that are comparable for the entire market.
Why it is done?	Personal data is processed to compile statistics and create user categories. Statistics serve to trace and prove the use of our offer. User categories form the basis for the alignment of advertising material or advertising measures with user interests. In order to market this website, it is essential to measure usage, which ensures comparability with other market participants. The conclusions drawn from the statistics and user categories are used by us for economic purposes and to determine the market value of our website - also in direct comparison to third party websites.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.net-metrix.ch/sites/default/files/files/Vertragsdokumente_de/Datenschutzerklaerung%20NET-Metrix.pdf
Is data transmitted to non-EU countries?	no
To which countries will data be transmitted?	-
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	-
Opt-out link	https://optout.ioam.de

Application	Google Analytics
Provider	Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Storage period	26 months
What is done?	Google Analytics uses cookies, which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Why it is done?	The purpose of the processing is the analysis and statistical evaluation of user behavior on our website.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://marketingplatform.google.com/about/analytics/terms/de/
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://marketingplatform.google.com/about/analytics/terms/de/
To which countries will data be transmitted?	USA (if necessary to Google LLC)
Certification in accordance with EU-US-Privacy Shield or similar	Google LLC: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	https://tools.google.com/dlpage/gaoptout?hl=de, https://support.google.com/ads/answer/7395996?hl=de Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	Hotjar
Provider	St Julians business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta
Storage period	1 year
What is done?	Hotjar uses cookies and other technologies to collect information about the behavior of our users and about your devices (including but not limited to IP address of the device (only collected and stored in anonymous format), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymous user profile. Information is not used by Hotjar nor by us to identify individual users, nor is it merged with other data about individual users.
Why it is done?	We use Hotjar to better understand your needs and to optimize the offers on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don't like, etc.) and this helps us align our offers with your feedback.
When is the cookie placed?	When visiting the website
Third party data access?	no
Is data transmitted to non-EU countries?	no
To which countries will data be transmitted?	-
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	https://www.hotjar.com/legal/compliance/opt-out

Application	Google Analytics Remarketing
Provider	Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Storage period	26 months
What is done?	Google Analytics Remarketing builds on the analysis and statistical data obtained via Google Analytics and uses this data for the interest-based delivery of advertisements on other websites within the Google Display Network. We also use Google Remarketing across multiple devices. This means, for example, that if you start using one of our services on your smartphone and continue on your laptop, we can also reach you with the aforementioned personalized advertising messages on your other device. However, we will only do this if you have consented to Google linking your web and app browsing history to your Google Account and information from your Google Account will be used to personalize ads displayed to you on the web. In this case, Google will use the information about these registered users together with data from Google Analytics to create and define target audience lists for cross-device remarketing. To support this feature, Google Analytics collects Google-authenticated IDs of these users. This Google data is temporarily linked to our Google Analytics data identifying our target audience. Please check your Google Account privacy settings to prevent Google from associating your web and app browsing history with your Google Account.
Why it is done?	This technology enables us to again reach users who have already visited our websites and online services and are interested in the offer through targeted advertising on the pages of the Google Partner Network. Display of advertising is achieved through the use of cookies, which are small text files that are stored on the user's computer. The text files can be used to analyze user behavior of website visitors and then used for targeted product recommendations and interest-based advertising.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://marketingplatform.google.com/about/analytics/terms/de/
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://marketingplatform.google.com/about/analytics/terms/de/
To which countries will data be transmitted?	USA (if necessary to Google LLC)
Certification in accordance with EU-US-Privacy Shield or similar	Google LLC: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	https://www.google.de/settings/ads/onweb Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	Facebook Custom Audience (pixel method)
Provider	Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Storage period	Permanent function of the pixel and technical transmission of data to Facebook, no storage of user device data at Vogel
What is done?	We use the remarketing function Facebook "Custom Audiences" on our website via the pixel method. This service allows us to target you with advertisements by placing Facebook ads for visitors to our websites when they visit the social network Facebook. For this purpose we have implemented so-called remarketing pixels from Facebook on our websites. When visiting our websites, the pixel establishes a direct connection to the Facebook servers. Facebook is able to identify you by your browser ID, as this is linked to other data stored by Facebook about your user account. Facebook will then deliver individualized advertisements from us, tailored to your needs, in your Facebook chronicle or elsewhere on Facebook. We are unable to identify you personally via the Facebook pixel, since no further personal data apart from your browser ID is stored by us via the Facebook remarketing pixel.
Why it is done?	Thus, interest-based advertisements can be shown to users of the websites ("Facebook Ads") when they visit the social network Facebook or other websites also using this method. Our goal is to display advertisements that are of interest to you in order to make our website more appealing for you.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.facebook.com/about/privacy
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://www.facebook.com/about/privacy
To which countries will data be transmitted?	USA (if applicable to Facebook, Inc.)
Certification in accordance with EU-US-Privacy Shield or similar	Facebook, Inc.: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active
Protection through additional data protection agreements	https://www.facebook.com/legal/terms/page_controller_addendum

Application	business AD
Provider	Tersteegenstraße 30, 40474 Düsseldorf
Storage period	Google users who are logged in have the possibility to delete cookies themselves, but Google also commits itself to anonymizing and deleting user data from the log files. Google anonymizes IP addresses through partial deletions after 9 months. Additional cookie or advertising IDs are deleted from the log files after 18 months.
What is done?	To record user behavior, a cookie is stored on your computer, but no personal identification of your person is possible. BusinessAD does not collect any personal data in the course of advertisement playout, but currently uses Google Admanager 360, an ad server, instead, . This collects information about page impressions and click rates and is able to use cookies to display advertisement in a user-optimized way (e.g. regional targeting or limitation of one advertisement display per user, so-called frequency capping).
Why it is done?	Advertising is optimized for you by collecting and processing your user behavior and plays to your predicted interests. As a user, you benefit by receiving advertising that is more likely to fit your interests and by less random advertisement being played out.
When is the cookie placed?	When visiting the website
Third party data access?	no
Is data transmitted to non-EU countries?	no
To which countries will data be transmitted?	-
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	-
Opt-out link	https://www.businessad.de/nutzungsbasierte-werbung-oba, https://adssettings.google.com/authenticated Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	GetSiteControll
Provider	GetWebCraft Limited, Klimentos 41-43, Klimentos Towers, Flat/Office, Nicosia, Cyprus
Storage period	cookie _gw: 1year, cookie _gs: Session, cookie _gu: 1year
What is done?	When you visit one of our websites that contains such a widget, your browser will establish a direct connection to the servers of GetWebCraft Limited. The data you provide in the widget will be stored by GetWebCraft Limited directly on the servers of GetWebCraft Limited and will be processed by us for the purposes stated in the widget.
Why it is done?	We use cookies to save your settings and to personalize services for you. You can set up your device or browser to stop accepting cookies by changing the options, or to prompt you for confirmation before accepting a cookie. If you do not accept cookies, you may not be able to use the full range of features of our services.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://getsitecontrol.com/privacy/
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://getsitecontrol.com/privacy/
To which countries will data be transmitted?	According to the privacy agreement of Getsitecontrol anywhere in the world.
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	Request opt-out at support@getsitecontrol.com Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	Jobware
Provider	Technology Park 32, 33100 Paderborn, Germany
Storage period	Most of the cookies we use are so-called "session cookies". These are automatically deleted after your visit. Permanent cookies are automatically deleted from your computer when their storage period is over (usually six months) or if you delete them yourself before the storage period expires.
What is done?	In order to record your user behavior, Jobware stores a cookie on your computer, but no personal identification of your person is possible.
Why it is done?	These cookies enable us to analyze user behavior on our websites. This enables us to customize website content according to the needs of our visitors. Additionally, cookies enable us to measure the effectiveness of a particular advertisement and to place it based on the user’s interests.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.jobware.de/Datenschutz
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://www.jobware.de/Datenschutz
To which countries will data be transmitted?	-
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	You can contact the provider via e-mail info@jobware.de Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	LinkedIn Insight tag
Provider	LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland
Storage period	Permanent function of the pixel and transmission of data to LinkedIn, no storage of user device data at Vogel
What is done?	On our websites we use "LinkedIn Insight-Tag" for remarketing purposes. This service allows us to display targeted advertising apart from our websites when you visit the LinkedIn social network. Thus, the LinkedIn Insight tag was implemented on our websites as a remarketing pixel. When you visit our websites, the pixel connects directly to LinkedIn's servers. Advertising is delivered using the information collected through the "LinkedIn Insight tag" and submitted to LinkedIn. This data includes URL, referrer URL, IP address, device and browser properties (user agent), and timestamp. This data is not stored and encrypted by us, but by LinkedIn, IP addresses are truncated and the direct IDs of LinkedIn members are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted within 90 days. We do not have access to this data, but we may receive summaries from LinkedIn about site audience and ad performance. As a LinkedIn member, you can control the use of your personal information for advertising purposes in your LinkedIn account settings.
Why it is done?	This tracking technology allows us to re-target users who have visited our websites and online services via interest-based advertising on LinkedIn when they are visiting the LinkedIn social network.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.linkedin.com/help/linkedin/answer/87150/linkedin-marketing-solutions-und-die-datenschutz-grundverordnung-dsgvo-?lang=de
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://www.linkedin.com/help/linkedin/answer/87150/linkedin-marketing-solutions-und-die-datenschutz-grundverordnung-dsgvo-?lang=de
To which countries will data be transmitted?	USA (if applicable to LinkedIn, Inc.)
Certification in accordance with EU-US-Privacy Shield or similar	LinkedIn, Inc.: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0tatus=Active
Protection through additional data protection agreements	Yes, through a privacy agreement for order processing.
Opt-out link	https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Application	Spotify
Provider	Birger Jarlsgatan 61, 11356 Stockholm, Sweden
Storage period	We store some of your personal information as long as you are a user of the Spotify service.
What is done?	This allows a direct connection between your browser and the Spotify server to be established when visiting our pages using the plugin. Information about your visit to our site with you IP address is transmitted to Spotify.
Why it is done?	If you click on the Spotify button while logged into your Spotify account, you can link the content of our pages toyour Spotify profile. This allows Spotify to associate your visit to our sites with your user account.
When is the cookie placed?	When visiting the website
Third party data access?	Yes, third parties can access the data. For further information, please see the provider's privacy policy at: https://www.spotify.com/de/legal/privacy-policy/
Is data transmitted to non-EU countries?	Yes, data is transmitted to non-EU countries. For further information, please see the provider's privacy policy at: https://www.spotify.com/de/legal/privacy-policy/
To which countries will data be transmitted?	According to Spotify's privacy policy anywhere in the world.
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	-
Opt-out link	If you do not want Spotify to be able to link your visit to our sites to your Spotify account, please log out of your Spotify account. Or you can use the Cookie One Opt-out button, which is located at the top of the privacy statement.

Application	Adspirit Adserver
Provider	Niedstr. 40-41, 12159 Berlin, Deutschland
Storage period	All IPs are truncated. IPs of clicks are stored for a maximum of 14 days. IPs of actions are stored indefinitely.
What is done?	Internet advertisers (e.g. online marketers or marketing agencies) use a so-called “AdServer” as a “technical tool” to display usage-based online advertisement. The AdServer places a cookie on your computer when you visit certain websites on our platform or click on certain advertisement banners on the websites you visit.
Why it is done?	By creating something like an “online advertisement profile” which contains your potential interests and preferences, the AdServer processes the collected data in the name of the advertiser. Thus, on your future visits to websites, advertisement custom-tailored to your interests and preferences may be displayed.
When is the cookie placed?	The AdServer places a cookie on your computer when you visit certain websites on our platform or click on certain advertisement banners on the websites you visit. This cookie saves - either anonymsed oder pseudonymised - certain information (data), e.g. concerning the content of any advertisement you clicked, or the advertised product, etc. The AdServer automatically places the following cookies when certain settings are used: Name Max Age Content Use GDPR Purpose  vogel_udc_*  30 days  Custom Cookie, see above  1.5  vogel_cjloc  30 days  0 or 1, prevent double count  1.5  vogel_twloc  30 days  0 or 1, prevent double count  1.5  vogel_rtpgy*  30 days  Number list; prevent double count  1.5  vogel_optsiteconv_*  30 days  0 or 1; avoid double count  1.4  vogel_optsite_*  30 days  Number; website variant  1.4  vogel_salesfunnel_*  30 days  Number; prevent double count  1.3  vogel_salesfunnel_*_user  30 days  User ID; user recognition  1.3  vogel_uxid  30 days  User ID; user recognition  1.2 * Purposes according to IAB Transparency and Consent Framework
Third party data access?	It is important that the AdServer does not link any collected data from which your personal data could be inferred to other databases.  In particular, your name, your e-mail address, your home address, or any other personal information such as date of birth, or telephone number, are not saved in the cookie and is not processed by the AdServer.
Is data transmitted to non-EU countries?	No, no data is transmitted to non-EU countries.
To which countries will data be transmitted?	-
Certification in accordance with EU-US-Privacy Shield or similar	-
Protection through additional data protection agreements	A order processing contract with Ad Spirit was formed.
Opt-out link	For temporary (7 days) deactivation of usage-based online advertisement for vogel1.adspirit.de, please click here. For permanent deactivation of usage-based online advertisement for vogel1.adspirit.de, please click here. Please note, that deactivation of usage-based online advertisement also requires placing a cookie on your computer. After deletion of your cookies, the AdServer can no longer detect that you opted against usage-based online advertisement.